Reality t.v. sucks. Therefore, commercials MATTER. I don’t mean socio-economically, I mean for entertainment purposes.
I’m not someone who likes to watch the Law and Order or crime scene investigation shows. Well, the forensic investigation stuff is interesting, but I can’t keep the graphic images out of my brain when it’s time to sleep. I tried to watch WB’s ‘Supernatural’ a few times, but my then bf cut me off when I scared the piss out of myself and couldn’t sleep all night long.
So the offerings are limited. Reality t.v. is tragically boring most of the time. Even the skill ones- after you’ve seen that dance show 4 or 5 times you’re just watching more and more hours of the same couples cutting a rug. You’re invested enough to keep tuning in, but it doesn’t take particularly frenetic brain activity to watch some dude dip a diva (not very deep). I find it hard to be entertained.
So I’ve become hyper-critical of commercials. I hate poorly turned out commercials. A stupid commercial is unforgivable. People are gonna watch an ad spot several more times than they’ll watch a sitcom. It needs to be funny and interesting several times in a row. There’s no excuse for a bad ad. I rely on those cavemen to wake me up after 8 and a half minutes of Top Chef. Volkswagen, where did you go? Honda’s ad campaign is frightfully insufficient to fill the niche between MickeyD’s and Geico. Comeback, VW, come back.
Subway’s been churning out some decent ones finally, after subjecting the world to Jared for longer than should have been technically legal. I like their latest where this dude is screaming, ‘I won! I won!’ while he sloshes his soda all over the family sitting next to him. Now *that’s* entertainment.
There is one program I can still count on, even though we’re in the dark days of post-West Wing, post-Gilmore Girls reality bonzai.
Scrubs. Scrubs is on like 11 times a day on different channels, and I looooove it. I love them. I used to see the Scrubs commercials and go, ‘Who would ever watch a show that freakin’ idiotic?’ Then I saw it by accident, and realized I did not understand the subtle nuance of the show. The retardation is a front for a fantastically funny ensemble performance. Me heart Scrubs.
This episode was on tonight; you hafta watch both clips to get the whole scene. I’m subjecting you to it for your own good. Something’s gotta break up the bachelor/Idol/BigBrother monotony. And commercials just can’t be counted on.